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Innovation 3.0:Winning Customers
In A Multi-Channel World
SoLoMo: Digital Success 3.0
The Future of Retail: Top 10 Trends
For the first time in human history, customers are more powerful than the biggest corporation at
the point of sale. The internet, social media, and globalization have created a world where
customers have more information about products, prices and promotions than ever before, and
more brands and channels to buy from. Conversely, companies today have more data about
their customers than ever before and new channels to sell through. This keynote provides the
innovation principles used by market leaders to win customers across the globe - from Apple
and Google to B2W and Teufel. The stakes are high: innovation can be the difference between
extinction and success.
Social. Local. Mobile. Three seismic trends are changing the way people live, work and play,
and consequently how companies must change, grow and profit. We have just witnessed the
largest consumer expansion ever - more than a billion consumers have joined the global
middle class from countries like Brazil, China, India and Russia. Dramatic changes in
consumer demographics, lifestyles and behaviors are leading to huge, new growth
opportunities. This keynote reveals how the best companies and leaders are exploiting
SoLoMo to drive growth and profits today and creating the roadmap for Digital Success 3.0.
Today’s customers have dramatically changed the way they shop, live, work and play. Most
retailers, however, have barely altered the way they advertise, sell and service customers. This
inability to adapt is causing a seismic shakeout with retail bankruptcies at an all-time high.The
keynote highlights the top ten trends that will drive retailing in the 21st century - such as
globalization, multi-channel, verticalization, personalization, experiential, mobile, cause and
social retailing. Dozens of case studies from innovative market leaders provides the audience
with with practical ideas to rapidly drive revenue and profit growth in their companies today.
KEYNOTE TOPICS